• My Story

  18+

  Years Designing

  8+

  Years Leading Creative

  0

  Times I've Used the Word "Synergy"

  I'm Cody. I've been designing for almost twenty years and leading creative for the better part of a decade. Most of that time has been spent in agencies, helping brands figure out what they actually want to say and then saying it in a way that doesn't sound like everyone else.
  
  I think the Creative Director's job is mostly about taste. Not having the most ideas in the room, but knowing which ones are worth chasing and which ones to kill quietly. I care more about whether the work is honest than whether it's clever. Usually the honest version ends up being the more interesting one anyway.
  
  Outside of work I'm a husband and a dad of three. I'm happiest outdoors, deep in a video game, or somewhere in the back catalog of 80s and 90s pop culture. Most of my creative instincts trace back to one of those three places.

Mason's Grill

Creative Director, Brand Designer, Brand Strategist

BTC Outdoors*

Creative Director, Brand Designer, Brand Strategist

OptiCare Connect

Creative Director, Brand Designer, Web Designer

Rotolo's Pizzeria*

Creative Director, Website Designer, UX Strategist

RapidVac*

Creative Director, Brand Designer, Brand Strategist

Louisiana Home Builders Association

Creative Director, Brand Designer, Web Designer

Laborde Products*

Creative Director, Digital Strategist, Digital Designer

Brown & Root*

Creative Director, Website Designer, UX Strategist

*This project was created in an agency setting with collaboration from a talented team. My contributions were focused on the roles listed above.

How I Work

I’m a creative director who thinks in systems, not just deliverables. Every project in this portfolio started with the same fundamental question: what’s the strategic problem, and how do we build something that scales beyond the first round of assets?

My process follows a consistent framework, but adapts to each engagement: